About Us

The Léna & Roselli Gallery is the institution of contemporary Hungarian art commerce and a sponsor of art. Its activity is aimed at maintaining and representing Hungarian fine arts artistic values in cooperation with values of the Eastern-European intellectual community. The establisher of the gallery, dr. Ilona Orosz is about to serve the traditions of the national cultural heritage, and she intends to create new values as well. The basis of the art commerce activity is a collection of fine arts that is eligible to represent cultural traditions and present values both from a professional and a spiritual aspect on an international level. The latter statement is underpinned by the fact that several artists and artistic institutes of different countries, East-European countries' foreign representatives, cultural institutes located at Budapest has joined the activities of the gallery.

Lena Roselli is a gallery with a mission. That mission is to give much needed support to Eastern European art, and provide a place where art can flourish, by maintaining a gallery with constant exhibitions, and to also provide a place for the art market as well. The founder of the gallery, Ilona Léna Orosz had a vision of Budapest. She saw the city of bridges as an important meeting point between East and West and not just geographically either; she saw a place where the art world of the East and West can merge, a place that can provide an important link and point of communication and commerce between two very segregated worlds of art. This is why she established the BudArtPest project, which this gallery is basically a headquarters for.

The BudArtPest-project

Léna & Roselli Gallery started a project called BudArtPest. The aim of this project is to create cultural bridges and new connections between Hungarian and International contemporary artists.

"The Léna & Roselli Gallery is the institution of contemporary Hungarian art commerce and a sponsor of art. Its activity is aimed at maintaining and representing Hungarian fine arts artistic values in cooperation with values of the Eastern-European intellectual community."

Our gallery since 2008

Hispania

The Global Vision of Léna Ilona Orosz

Léna Ilona Orosz — Owner of Léna & Roselli Gallery | Founder of BudArtPest and PEACE Projects. Contemporary art curator, entrepreneur and cultural connector based in Budapest.

Ilona Léna Orosz is a Budapest-based contemporary art curator and cultural entrepreneur with a strong international vision. She is the founder and director of Léna & Roselli Gallery, established in 2008, which has grown into a dynamic platform for contemporary art, with a particular focus on emerging Hungarian talent and East-Central European artistic dialogue.

With a professional background in the fashion and creative industries, Léna brings a sophisticated visual language and a multidisciplinary approach to her curatorial work. Her gallery model is a hybrid of cultural engagement and sustainable business thinking, combining conceptual exhibitions with international networking and visibility.

Since 2009, Léna & Roselli Gallery has participated in over 40 international art fairs, including major events in Basel, New York, Miami, Paris, and Brussels. In 2021, the gallery achieved significant recognition when Art Basel selected it among the world's 300 leading galleries.

Léna is also the creator of the BudArtPest Project, building international cultural bridges. In 2025, she launched PEACE Project (1052 Budapest, Városház Street 16.), dedicated to exploring the role of art in promoting dialogue, peace, identity, and sustainability.

She works actively to support the next generation of artists through initiatives like the „Érkezők" ("Arrivals") platform since 2009.

Our Collaborators

• dr. László Beke — Széchenyi Prizewinner art historian and curator, leading figure in the Hungarian art field since the late 1960s. Professor of Hungarian University of Fine Arts.
• István Hajdú — The editor in chief of Balkon Art Magazine.
• prof. dr. Katalin Keserü — Kossuth Prizewinner art historian, professor emerita, member of The Hungarian Academy of Arts.
• Petar Cukovic — Montenegrin art critic and university professor of art history at the Faculty of Visual Arts.